One of the best ways for students learn about the practice of PR is to hear from a PR practitioner what they actually do all day. Tim Penning has taken the time to interview a PR practitioner about her work and the video is here. thanks Tim!
It's good to hear the voice of PR practitioner who works in a small team and with a small budget. Too many applied PR texts focus on one particular aspect of the PR role - such as social media, media relations or strategy - and it's often difficult for students to see how all the approaches fit together.
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